Ah Shiz, Minority Report Is Real!

Minority Report is real!! Well sorta.  This Yahoo article talks about a city in which they are fixing to do a test run on iris scanners throughout the city.  The following is excerpted from the article:

Biometrics R&D firm Global Rainmakers Inc. (GRI) announced today that it is rolling out its iris scanning technology to create what it calls "the most secure city in the world." In a partnership with Leon -- one of the largest cities in Mexico, with a population of more than a million -- GRI will fill the city with eye-scanners. That will help law enforcement revolutionize the way we live -- not to mention marketers.

"In the future, whether it's entering your home, opening your car, entering your workspace, getting a pharmacy prescription refilled, or having your medical records pulled up, everything will come off that unique key that is your iris," says Jeff Carter, CDO of Global Rainmakers.  

Leon is the first step. To implement the system, the city is creating a database of irises. Criminals will automatically be enrolled, their irises scanned once convicted. Law-abiding citizens will have the option to opt-in.

When these residents catch a train or bus, or take out money from an ATM, they will scan their irises, rather than swiping a metro or bank card. Police officers will monitor these scans and track the movements of watch-listed individuals. "Fraud, which is a $50 billion problem, will be completely eradicated," says Carter. Not even the "dead eyeballs" seen in Minority Report could trick the system, he says. "If you've been convicted of a crime, in essence, this will act as a digital scarlet letter. If you're a known shoplifter, for example, you won't be able to go into a store without being flagged. For others, boarding a plane will be impossible."

GRI's scanning devices are currently shipping to the city, where integration will begin with law enforcement facilities, security check-points, police stations, and detention areas. This first phase will cost less than $5 million. Phase II, which will roll out in the next three years, will focus more on commercial enterprises. Scanners will be placed in mass transit, medical centers and banks, among other public and private locations.

This vision of the future eerily matches Minority Report, and GRI knows it. "Minority Report is one possible outcome," admits Carter. "I don't think that's our company's aim, but I think what we're going to see is an environment well beyond what you see in that movie--minus the precogs, of course."

GRI also predicts that iris scanners will help marketers. "Digital signage," for example, could enable advertisers to track behavior and emotion. "In ten years, you may just have one sensor that is literally able to identify hundreds of people in motion at a distance and determine their geo-location and their intent--you'll be able to see how many eyeballs looked at a billboard," Carter says.

So kinda cool stuff but scary too!  Check out the whole article here and see the short vid below for a look at the scanner and get ready to have your eyeballs zapped everywhere in a few years!